Keeping up with an active online presence is important to ensuring your business can be found online, that your patients can connect with you, and make you appear accessible and relatable. 

Life is busy! For some, it may be easy to open your favourite social media app, quickly draft a post and share it with followers. But for many, it takes time to think about what to post and ensure it is the right message to convey.

Why Use a Social Media Scheduler?

A social media scheduler allows you to draft and think about the copy of your posts before you post them, and schedule them once they are ready. Manually posting to every platform can be time-consuming and overwhelming. Schedules give you the ability to plan ahead and in turn, a little bit of your valuable time back.

Now that you know the benefits of using a social media scheduler, check out these 4 social media post schedulers. Note that because these are free, you may be limited to how many posts you can schedule in a specific time frame, free trial timelines, or other limitations. Try a few to see which platform you like, then you can decide if a monthly subscription is suitable for you and your team.

Later

Later is a great small business social scheduler for those that want to take the next step in their social media game. While its platform is Instagram focused, you can use the scheduler to post on Twitter, Facebook, LinkedIn, and Pinterest as well. Later offers premium features, such as it AI caption writing tool, at a pay-per-use credit system, or with a paid plan.

Free plan: 10 free posts per month on all platforms

Hootsuite

Hootsuite is one of the biggest social media schedulers for small to medium-sized businesses. With your free trial, you get access to analytics, unlimited monthly postings, and other features such as post-mock-ups. We recommend this platform if you have multiple businesses you need to manage social media accounts for.

Free plan: 30-day free trial

Adobe Express

Adobe Express is a new, all-in-one social media tool. It has features such as video and photo editing similar to Canva, and no app download is required. You can then take the media you create and immediately schedule it on your social media accounts. Adobe Express is still relatively new, so it is missing a lot of features that other social media schedulers have such as analytics. But, if you are looking for a platform that allows you to create graphics and schedule them in one place, this may be an alternative worth considering!

Free plan: 2 scheduled posts per month

Buffer

Buffer is a social media scheduler that offers features such as post analytics, content planning, campaigns, and engagement inboxes. This is a platform to consider if you need a scheduler that needs a little bit of everything when it comes to features.

Free plan: 10 social media posts per month