About Us : Representing Independent Optometry in Canada
Eye Recommend was born in 1985 from a simple realization: independent optometrists provide excellent care but often lack the leverage of large corporations. Our strength lies in unity. Eye Recommend strengthens the future of independent optometry by giving clinics the tools, expertise, and community to succeed on their own terms.
Built by Optometrists for Optometrists
Eye Recommend connects independent optometry practices across Canada, creating a collective that unlocks shared strength and opportunity.
“Members benefit from the power of scale while maintaining the flexibility to practice, grow, and serve their communities in their own way.”
Our Purpose
To connect and strengthen independent optometry practices in Canada.
Our Mission
Building pathways to success from start-up to retirement for our members.
Our Vision
Independent practice is the preferred choice for an empowered and prosperous career.
Our Focus
Helping independent optometrists grow profitable, sustainable practices through elite business resources, collective buying power, and a supportive network.
Led by Your Community. Driven by Purpose.
Meet the people steering our strategy: fellow practice owners who understand your day-to-day challenges and bring their industry expertise to help you make business decisions and grow your practice with confidence.
A Vision for Independent Optometry
"Every independent optometrist who chooses to invest in their practice, their team, and their patients is making a statement about what eye care should look like in Canada. We’re here to use the resources of our group to make it happen."
Lee Raffey
CEO, Eye Recommend