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Support from People Who Know Independent Practice

Eye Recommend members benefit from coaching, training, and education, delivered by professionals who understand the realities of running an independent practice. From operations and human resources to marketing and leadership development, support is practical, actionable, and focused on outcomes you can measure.

Lee Raffey

A Vision for Independent Optometry

“Every independent optometrist who chooses to invest in their practice, their team, and their patients is making a statement about what eye care should look like in Canada. We’re here to use the resources of our group to make it happen.”

Lee Raffey

CEO, Eye Recommend

Board of Directors

The Eye Recommend Board of Directors is comprised of independent optometrists and industry leaders who shape the cooperative’s future. The Board sets direction, oversees the vision, and champions the interests of independent optometry across Canada.

Colin Hobson
Board Chair
Michael Nelson
Vice Chair, Chair of Governance & Elections Committee
Anita Voisin
Treasurer, Chair of Finance & Audit Committee
Barry Thienes
Chair of Human Resources & Compensation Committee
Damon Umscheid
Vice Chair of Finance & Audit Committee
Lisa Scharf
Vice Chair of Membership Engagement Committee
Wes McCann
Chair of Membership Engagement Committee
Tanya Jones-Greenwood
Vice Chair of Governance and Elections Committee
Jeff Goodhew
Vice Chair of Human Resources & Compensation Committee
Christine Misener
Governance and Elections Committee

Leadership Team

Lee Raffey
Chief Executive Officer
Teresa Sebastian
Chief Operating Officer

Field Managers

Joyce VanRooyen
Joyce VanRooyenLearning and Development Manager
Janet Vanderpost
Janet VanderpostBusiness Coach Manager
Wayne Peter
Wayne PeterSpecialty Business Coach Manager

Business Coaches

Shelbi Bernhard
Shelbi BernhardMarketing Specialty Business Coach
Renee Bodson
Renee BodsonOperations Specialty Business Coach
Brian Corry
Brian CorryVirtual Business Coach
Tony Deluca
Tony DelucaOperations Specialty Business Coach
Charlene Faragini
Charlene FaraginiBusiness Coach
Kerri Guralnick
Kerri GuralnickBusiness Coach & Licensed Optician
Ian Jackson
Ian JacksonBusiness Coach
Reeva Kano
Reeva KanoHuman Resources Coordinator
Krupa Patel
Krupa PatelHuman Resources Specialty Business Coach
Wendy Peng
Wendy PengBusiness Coach
Mark Ritter
Mark RitterBusiness Coach
Brenda Ross
Brenda RossOperations Specialty Business Coach
Anna Sinclair
Anna SinclairHuman Resources Specialty Business Coach
Amanda Smith
Amanda SmithMarketing Specialty Business Coach
Steve Smith
Steve SmithBusiness Coach

Learning and Development Trainers

Arleene Anes
Arleene AnesLearning and Development Trainer
Keegan Curry
Keegan CurryInstructional Designer
Brandy Custer
Brandy CusterLearning and Development Trainer
Amanda James
Amanda JamesLearning and Development Trainer
Tonya Nahmabin
Tonya NahmabinLearning and Development Trainer
Katerina Rakanovic
Katerina RakanovicLearning and Development Trainer