The last Saturday of November, following Black Friday, is Small Business Saturday! For independent optometrists, Small Business Saturday is not just another day on the calendar. It's an opportunity to celebrate the unique character and personalized services that set independent practices apart. Celebrate with us on November 25, 2023!
In this article, we're unleashing a burst of creativity to help you celebrate the occasion. Here are five ways you can highlight your practice on Small Business Saturday.
Show off what makes your business stand out
Post on social and highlight all the small ways that make your business stand out. Highlight your cozy waiting area, the centrepiece of your practice. Spotlight your incredible team that transforms routine eye exams into memorable experiences. Small details make a big impact, so let them shine!
Highlight and thank your community for their support!
Many small businesses wouldn't thrive without the people who support them. Take the time to personally thank your surrounding community. Craft a heartfelt message, share it on your digital platforms, and let your community know that their unwavering support is what empowers you and your practice.
Invite your customers to support you on Small Business Saturday
Are you celebrating Small Business Saturday in-person at your practice? Invite your patients to come in and celebrate with you! This is a great opportunity engage with your regulars and create an atmosphere of joy that continues beyond the weekend.
Tag other small businesses you love!
Share the love with other small businesses! Is there a local bakery or cafe your team loves? Give them a shoutout on social media! You'll add to the ripple effect of support that encourages communities to come together.
Social Media and Poster Assets
To further support your Small Business Saturday initiatives, we have created a social post and a poster for you to utilize at your practice. Post it on social using the hashtags #SmallBusinessSaturday, #shopsmall, #shoplocal, and #supportsmallbusiness.
Gift Card Giveaway
Show the camaraderie of the Eye Recommend network and be entered for a chance to win one of two gift cards!
- Share your small business highlights on social
- Tag two or more other Eye Recommend members you love, as well as @eyerecommend
- Use the hashtag #EyeLoveLocal
Winners of the gift cards will be encouraged to spend it with their team on another small business to show support to your local communities further. Whether that's a local coffee shop, restaurant, or other small business, keep that positive loop going in your community!