The world is a diverse place, and we all work with patients from multiple generations in our practices every day.
While a person’s generation isn’t the only factor that can impact what products and services they are looking for, it is one factor we can use to determine how best to connect with them and create a more tailored experience for each unique patient during their time with us.
This session will enable attendees to understand how to effectively communicate with every generation, uncover ways to keep their practices relevant, create personalized experiences and increase patient retention.
Program Topics
- How Generations Shape Perception
Understand how generational experiences influence how patients see the world, make decisions, and respond to your messaging, so you can meet them where they are.
- What Drives Each Generation’s Buying Habits
Explore the key motivators behind each generation’s purchasing decisions and learn how to position products and services in a way that resonates.
- The Five Generations You Serve: How to Connect with Each One
We’ll dive into the unique characteristics, preferences, and expectations of:- Silent Generation
- Baby Boomers
- Generation X
- Millennials
- Generation Z (iGen)
- Real Practice Takeaways After Every Section
After exploring each generation, your team will reflect on what your clinic already does well and identify one action you can take immediately to better connect with and convert that generation.
- How to Keep Your Practice Relevant Across Generations
Learn how to evolve your communication, experience design, and service delivery so your practice stays top-of-mind, no matter who walks through your door.
Time Commitment
2 hours
Audience
Everyone! This is designed to be most effective when everyone in the practice participates.
Cost
Costs are now included in your Eye Recommend membership.
To schedule the Connecting with the Generations to Inspire Sales training in your office, please contact your Learning & Development Trainer at training@eyerecommend.ca.
*Please note, to maximize the effect of the training and encourage optimum retention of the information learned, those attending the training must be exclusively participating in the workshop or the office must be closed if all team members are included.