Increasing contact lens sales is a team effort!  With that in mind, this training is designed for the entire practice.

Everyone plays a role in creating awareness and sparking interest in contact lenses. Small improvements at each patient touchpoint, paired with practical tips and scripting, will help patients feel more confident when choosing and purchasing contact lenses at your clinic.

We will also discuss how to navigate conversations with patients who are purchasing contact lenses online as well as review other ideas to inspire trust with your patients so the team feels prepared, consistent, and confident every day.

Part 1 – Understanding the Value of a Contact Lens Patient

• Outlining the goal for the training
• Identifying opportunities within today’s contact lens market
• Understanding what patients want and expect
• Modernizing the contact lens patient experience

Part 2 – Create Awareness

• Front desk, pretesting, doctors, and dispensers all have a role
• How to start the conversation before, during, and after the exam
• Why the word “trials” is not your best friend

Part 3 – Educate Yourself

• Why product knowledge boosts confidence
• How to spot contact lens opportunities every day
• Ways to engage patients without saying a word

Part 4 – Wording is Important

• Overcoming objections with confidence
• Why knowing your products changes the conversation
• How to share education in a simple, patient-friendly way
• Your commitment, habits, consistency, and follow-through

With more patients buying contact lenses online, it is more important than ever to have this conversation while they are in your office. This workshop will give your team tools to make small improvements in wording and habits, so patients understand the value of purchasing their contact lenses from YOU. Be your patient’s one-stop shop for eye care!

Time Commitment

2 hours

Audience

Everyone!  This training is intended for the whole office. Every role impacts awareness, education, and patient confidence so the best results come when the entire team participates.

Cost

Costs are now included in your Eye Recommend membership. 

To schedule the Contact Lens Opportunities training in your office, please contact your Learning & Development Trainer at training@eyerecommend.ca.

*Please note, to maximize the effect of the training and encourage optimum retention of the information learned, those attending the training must be exclusively participating in the workshop, or the office must be closed if all team members are included.