The Sales Process is the most important part of a business, including an eyecare business. 

We were shocked to learn that less than 4 percent of the employees working in an Optometric practice (including the practice owners) have any formal sales training. Yet...every day we sell and recommend our services and products. We sell on the phone...we sell in pre test...we sell in the exam room and we of course sell in the dispensary...yet do we even know if what we are doing is right? 

It’s time to evaluate our sales model and assess our current skills. This training program is intended for everyone in the office, no matter their role, to learn new strategies to bring sales and service to the next level. This is truly a best in practice sales and education training so our patients get the attention they deserve and are asking for. Your competition is training these skills every day so don’t miss the opportunity to take part in this training program that is tailored for your office. Let’s get selling!

Program Topics

• What patients expect when visiting the eye doctor.
• Selling yourself first.
• How to sell in each touch point of the practice - Welcome, waiting area, pretest, exam and dispensary.
• Why the hand off between Doctor and Dispenser is so important.
• Building rapport with patients.
• Asking the right questions the right way.
• How to differentiate your practice from all other options.
• Closing the sale.
• Overcoming objections.
• The importance of Thank You.
• Make the delivery of completed eyewear a special experience your patients will remember.
• Build loyalty by following up with each patient.

Time Commitment

3-hours

Audience

Anyone in the office who sells. (HINT: That’s everyone)

Cost

Costs are now included in your Eye Recommend membership. 

For any questions, please contact your Trainer or email training@eyerecommend.ca