This bootcamp is very valuable as only about 4% of all staff at an optometric practice have been trained in sales.

In our practices approximately 50% – 60% of revenue comes from the gallery, so why not equip your staff with the right tools to help make the gallery more successful.

This one-day Bootcamp discusses ways everyone can increase your sunglass sales, create  value and interest in more than one pair of glasses, talk about benefits instead of features so your patients understand “what’s in it for me?” This bootcamp will provide the tools that make your patients WANT to buy from you and see the value of more than one pair of glasses. Who doesn’t want to learn more about how to turn all our patient’s options into second pair sales in increase the revenue of the practice as well as patient loyalty? 

Bootcamp Topics

Part 1: Specialized Dispensing

• How to increase awareness of niche products such as safety and sports eyewear
• Dispensing skills for children
• Digital eye strain and high energy visible light (blue light)
• Solutions for each of the topics and how to discuss them with patients

Part 2: Second Pair Sales

• Think differently – don't sell – educate
• Exploring second pair opportunities; from sunwear to computer glasses to the ‘just because’ pair
• Tools to help everyone – front desk, pretesting, ODs and dispensers, can impact second pair sales
• Create value and price is no longer an objection
• Benefits vs. Features

Audience

Everyone in the office can benefit from this bootcamp – no matter their skill level.  Dispensing experience is an asset but not a necessity.

Cost

Costs are now included in your Eye Recommend membership. 

For any questions, please contact your Trainer or email training@eyerecommend.ca