Unlocking the door to an exceptional eyewear experience starts with the understanding that each patient has a unique visual requirement.
Each patient's prescription, lifestyle, and daily routines shape these visual requirements. Your team holds the key! Asking the right questions can equip your team to craft tailored recommendations catering to every aspect of the patient's needs.
This program empowers your team of experts to confidently showcase the true value of the products and will identify the main personalities we encounter in the practice to prepare your team with the skills to customize their approach to curate an unforgettable patient experience. Through fun and interactive activities, we'll infuse your team with invaluable insights, enriching their product knowledge proficiency and elevating every patient interaction.
The Eyewear Sales Journey is ideal for both new and seasoned dispensers aiming to refine their sales techniques.
Program Topics
- The 'Handoff'
- What is a handoff?
- What does the handoff look like in your office?
- Asking the right questions
- Fact-finding and feeling-finding questions
- Activity: Turning closed-ended questions into open-ended questions
- Importance of listening before recommending
- Creating value
- How do we sell value instead products
- Activity: Uncovering the Features & Benefits of products
- Personality types
- Helping our patients the way they need to be helped
- The 4-types of personalities and how we can cater to each of them
- Decision makers
- The 3 key ways to help patients make the right decision for them
- Case studies and practice: Which personality types will give us each indication?
Time Commitment
3 hours
Audience
Anyone in the office who sells. (HINT: That’s everyone)
Cost
Costs are now included in your Eye Recommend membership.
To schedule the Eyewear Sales Journey training in your office please contact your Learning & Development Trainer at training@eyerecommend.ca.
*Please note, to maximize the effect of the training and encourage optimum retention of the information learned, those attending the training must be exclusively participating in the workshop or the office must be closed if all team members are included.
Next Step: Master the Art of Embracing Objections
Once you’ve completed the Eyewear Sales Journey training, it’s time to take your skills to the next level with our Embracing Objections training. This session is designed to challenge your team and strengthen their ability to handle objections with confidence. They’ll gain practical techniques to turn objections into opportunities and enhance the patient experience.